Tokyo considering Page No.228
Copyright (C) 2007,7

No.228 Isetan Co., Ltd.'s paper bag

(It is the Tokyo guide to introduce by the image and the column).

The paper back of Isetan Co., Ltd.


Isetan Co., Ltd. (Meiji 19) founded Iseya Tanji mercery in the Kanda inn city in 1886 and was the beginning, and it changed into the department store after that and it is 1930 (Showa 5) that became Isetan Co., Ltd.. There is excellent reputation in the height of the item and the selection which heads the fashion of the popularity and the quality of the sales person and it is one of some popular long-established store department stores. When doing a purchase at the ··· long-established store department stores such as Takashimaya Co., Ltd., Mitsukoshi, Ltd., Isetan Co., Ltd., Matsuya and so on, it is possible to get paper back at the shop but that I am to be favourite most in it is the paper back of Isetan Co., Ltd..
First, it likes a color. The assortment, the yellow and the red, lets out warmness. Also, as for the paper back at the men's building, a color is handed to the green and the ultramarine by the changed paper back. Then, there is poshness in the place where the part of the swagger bag becomes "a line", too, and it says. There are many persons who are doing a department store with the ladder by blue's and red color's having the paper back of Isetan Co., Ltd. with the entering paper back to the center the basis of which was the paper back of the flower pattern of Takashimaya Co., Ltd., white of Mitsukoshi, Ltd. when walking in the town at Shinjuku.

It attempted to arrange size.

It is good that this swagger bag part becomes shaped like the string.

This color of the paper bag at the men's building, too, is quiet.

The paper back has the different version of the handle in addition to this handle, too.


The packing paper is this.


The outward appearance of Shinjuku Isetan Co., Ltd. (the head office)


This series is updated. It looks forward to the next time OBJ DO.

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