The elevator at the Ginza swatch building

As for the Ginza swatch building, the Swatch (swatch) group which is a watch brand in Switzerland was the building which becomes the watch land mark to open, formally, it was the building which is called "Nicolas, G and "HAIETUKUSENTA-"" and opened in May, 2007 in Ginza 7-chome (Heisei 19). It becomes a swatch flagship shop boutique to the 1st floor the basement, the 2-4th floor becomes the classy brand (the "BUREGE" Blanc bread glass alpine hut original Jacquet draw "REONATO" omega) of the swatch group, equal to or more than the 5th floor becomes a customer center and an office stadium and building circle "GOTO" becomes the swatch building of the watch.
The design of this building is Itamochi. of the front back of considering how to install the showroom of 7 brands in the space which Ginza was limited to at the site The thing to have made the elevator itself to be overruled at the glass outer wall and to install seven showrooms there and to lead to each showroom, too, found original space with the nature to the main store which exists basement from the 1st floor to the 4th floor as the showroom (From the swatch Japan home page) In other words, the glazed hydraulic pressure elevator which can go to each boutique directly stands in line and becomes space at the boutique from the moment which took an elevator. The wall outside doesn't exist, and only the basket exists and the hydraulic pressure elevator links the 1st floor and the upper part slowly. It is the 1st floor floors to think that is one? which has an elevator when glancing but the hydraulic pressure elevator stops in a row when attempting to see "YO-KU". Way, as for the elevator, Yokohama elevator Inc. is manufacturing all seven.

The Ginza swatch building outward appearance

This is the 1st floor floors but the place of the arrow is a hydraulic pressure elevator.
The glazed basket is being nonstop to the boutique, and becomes a showroom in the basket, too, when boarding and moves to the top and the bottom.
There are seven elevators and they are nonstop to the showroom of the brand which is written at the center of glass.

The hydraulic pressure elevator which goes to the omega (the left), the Blanc bread (the right)

The showroom has begun from the inside of the elevator in this way.
It is nonstop just as it is to the showroom in the loft.

(It the photograph takes the inside of store from the inside of the basket) of boutique ( at the 1st floor the <left> > basement.
<The right> The hydraulic pressure cylinder to support this basket by

The cylinder part which becomes like the bamboo shoot